What Is CRM Automation? CRM automation refers to the use of software tools to automate repetitive tasks, streamline workflows, and enhance customer interactions throughout the buyer journey from lead acquisition to post-sale service.It’s the engine behind your sales automation strategy, and when executed properly, it can:
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In the early '90s, Feliks Gadzinski created ScheduleMate to solve warehouse scheduling challenges. Its complexity led to MaxScheduler in 2004, a simplified solution for smaller businesses, revolutionizing manufacturing scheduling by enhancing efficiency and streamlining operations.
